Patico Bar
Brand Identity & Art Direction — 2026

Patico is a listening bar reimagining Sephardic flavors through contemporary Mediterranean culture. Located in Cihangir, Istanbul, the brand identity brings Patico Bar to life — a space where food, music, and design meet. The identity spans logo, custom typeface, color palette, menus, social media, and physical applications.

Project Introduction
Mission Statement
Target Audience
Audience Profile

Location

Cihangir, Istanbul

Brand photography

Chef Plating
Serving Dishes
Patico Apron
Mediterranean Plate
Olives
Waiter Serving
Interior Dining
Bar Counter
Evening Crowd
Cheers
Food & Music
DJ
Bar Scene

Logo

Patico Logo
Logo Grid Construction
Logo Sizing

Typography

Source Serif Variable
Patico Geometric Typeface

Colors

Brand Colors
Color Application

Brand

Brand Philosophy

Implementations

Storefront Day
Storefront Night
Branded Apron
DJ Sweatshirt
Matchboxes
Ashtray

Social media

Instagram Profile
Instagram Stories
Story Templates

Menus

Menu Title
Menu Design
Menu Details
Menu Photography
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